How to Make Money (& Stay Sane)
in the Automotive Service Industry
Next Management Workshop: Saturday, August 20th in Atlanta, Georgia
The workshop is just $199 per person, and we guarantee your satisfaction.
Reserve your place today – space is limited to only 25 students.
A 7.5 Hour Interactive Workshop...
...designed to assist both new & veteran shop owners with understanding their motivations, limitations, and challenges with virtually every aspect of running a successful and profitable automotive repair center.
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Business 101 -- identifying your goals & how to achieve them
Evaluating profit & loss/income statements in the shop
Customer handling skills for the 21st century repair shop
Understanding and motivating the most important person in your business (not you)
Why higher labor rates are not the solution to higher profits
Maximizing your facility and handling work flow – Proven strategies that work!
Achieving gross sales targets, a realistic approach that works!
Strategies to get your production staff to produce
More cars? We don’t need no mo’ stinkin’ cars (higher car count ain’t it!)
Why pricing isn’t as important to your customers as you may think
Too much to list – if you only take one thing back to your shop, it’s worth it!
Regulatory compliance – a boring topic we can make fun of! (& learn from)
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"Business 101" provides an introduction to the essential tools needed for success. A fictitious shop named "Bob's Garage" is used as a model throughout the course. Bob's current conditions, financials, and goals are introduced and analyzed. The Profit & Loss statement is reviewed. Then the student is taught increasingly more complex financials showing various profit centers such as Labor, Parts, Sublet, Shop Supplies, etc. Many different strategies for success are introduced, such as increasing sales, decreasing expenses, managing the Gross Profit Margin, Technician Productivity, Service Writer management, etc. The pros and cons of each strategy are reviewed from a financial perspective. A comprehensive step-by-step plan of action is shown for Bob to achieve higher profits with less headache, while retaining both customer & employee loyalty.
After attending this highly interactive and engaging class, the student will be able to: define his financial goals & develop the correct plan of action to attain them; correctly form his business; Understand what the financials are telling him & know how to make needed adjustments; hire, motivate, & retain staff; Apply marketing strategies to his existing and potential customer base; Do all this, while staying out of trouble with regulatory compliance & law.
Types of learning support and materials which will be provided include a 208+ page workbook, as well as a Profit & Loss business calculator; Use of lecture, worksheets, examples, Power Point presentations, audio tape, DVD and overhead transparencies, etc.
Workshop Schedule
SATURDAY
8:30am – 9:00 Coffee, danish & Registration
9:00 START
- Introductions
- Business Basics
- Understanding Profit & Loss
10:30- 10:45 MORNING BREAK
- Understanding Profit & Loss
12:30pm – 1:15 LUNCH
- Facility Management
- Staff Management
2:30 – 2:45 AFTERNOON BREAK
- Customer Handling Skills & Marketing
- Regulatory Compliance
4:00 WORKSHOP COMPLETE
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Important Please Note - In order to maximize our effectiveness and interactive learning over the weekend, please observe the following:
- Please remember to turn off on cell phones, BlackBerry devices, etc.
- Please refrain from private conversations
- Break Times are exact, please be prompt
- Please recognize there is a tremendous amount of talent in the room – get to know others!
- This is an interactive workshop – raise your hand to ask a question! Some questions may be diverted to a more appropriate time
- The information disseminated during this workshop applies to any size shop. If your shop is larger or smaller than Bob’s Garage, that’s Okay – the process is still the same.
- There are pages in the back of each chapter in your workbook to take notes – Please do so!
- If you have a question, chances are good someone else has the same question – ASK!
- There are hundreds of formulas in all of the materials, including the workbook & Power Point Presentations. Should you find discrepancies, please alert us!
- If you know of others who would benefit from joining us in the future, please let us know.
- Some of this material may be very familiar to you, but brand new to others. Be patient!
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